I’ve validated the problem and concluded my initial research. Next, using the Discovery documents I generate ideas for a possible solution. Ideas are vetted as sketches, which become wireframes, and eventually evolve into high fidelity mock-ups.
The goal of this phase is to iterate quickly by presenting ideas to users and stakeholders. Deliverables can include hand-drawn sketches, flow diagrams, personas, high fidelity mock-ups, and other documentation.
While employed as a UX consultant, I took the Clifton StrengthFinder assessment. “Ideation” is one of my five strengths. As a creative thinker who loves to solve complex problems, this was not a surprise to me. I feel I do my best work in the Ideation Phase.