Case Study
Know Your Audience
The Value of UX through Rapid Iteration
I design clean, usable experiences. My creativity led me to design, but my critical thinking navigated me toward usability and research.
Researching users, business cases, and defining the problem(s)
Rapid iterations shaped by feedback from users, stakeholders and engineering
Developing the solution and the success metrics
User testing the solution and analyzing the success metrics
The Value of UX through Rapid Iteration
Information overload
Inheriting the UX of another Designer
Building a commercially-viable SaaS product
Establishing a user-centered UX practice
Information Hierarchy & Data Visualization collide
Problems with customers’ credentials
The struggles of establishing a UX practice