Case Study
Know Your Audience
The Value of UX through Rapid Iteration
Researching users, workflows, operational pain points, and business constraints
Turning complex systems into scalable, understandable experiences
Bridging product, UX, engineering, and stakeholder priorities
Testing assumptions, refining workflows, and measuring outcomes
The Value of UX through Rapid Iteration
Information overload
Inheriting the UX of another Designer
Building a commercially-viable SaaS product
Establishing a user-centered UX practice
Information Hierarchy & Data Visualization collide
Problems with customers’ credentials
The struggles of establishing a UX practice